Champion Homes Builders Privacy Notice for California Consumers | Silvercrest

Champion Homes Builders Privacy Notice for California Consumers

Champion Homes Builders Privacy Notice for California Consumers

Champion Home Builders Privacy Notice for California Consumers
Effective Date: December 20, 2019

Champion Home Builders, Inc. and its affiliates and subsidiaries (“Champion,” “we,” “us,” or “our”) provide this Privacy Notice for California Consumers (the “CCPA Privacy Notice”) to supplement the information contained in the Champion Homes Privacy Policy. This CCPA Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”).

The CCPA Privacy Notice applies only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). If you are a California employee, employee applicant, or contractor, please refer to the Champion Home Builders Privacy Notice for California Consumers/Employees for a description of Champion’s privacy practices in that context.

Information We Collect

We may collect Personal Information from you in a variety of different situations, including, but not limited to on our website, your mobile device, through email, in physical locations, through the mail, and/or over the telephone. More specifically, Champion collects the following categories of Personal Information from its Consumers, which will depend on the particular Business Purpose for which we collect it:

Category and Examples of Personal Information Collected

A. Identifiers: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number.

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): A name, signature, Social Security number, address, telephone number.

C. Protected classification characteristics under California or federal law: None.

D. Commercial information: Records of Champion homes purchased from retailers.

F. Internet or other similar network activity: Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

G. Geolocation data: Physical location.

H. Sensory data: Audio.

I. Professional or employment-related information: None.

J. Education information, as defined by the Family Educational Rights and Privacy Act: None.

K. Inferences drawn from other personal information: None.

Personal information does not include deidentified or aggregated consumer information. Champion obtains the categories of Personal Information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete or products and services you purchase.
  • Indirectly from you. For example, from observing your actions on our website or from information your computer or mobile device transmits when interacting with our website or mobile applications, among other things.
  • From Third Parties. For example, our independent retailers through whom we sell our homes share your information with us for warranty and other product and service purposes.

How We Use Personal Information

We may use or disclose the Personal Information we collect from you or about you to do one or more of the following:

  • To fulfill or meet the purpose for which you provided the information. For example, if you provide your name and social security number to receive a reimbursement for out of pocket warranty work, we will use that information to provide you that reimbursement.
  • To act in accordance with your direction. For example, if you direct us to share your information with our retailers or other third parties, we will do so in order to facilitate that interaction.
  • To contact you and to inform you about products, services, promotions, special offers, and/or events that may interest you.
  • To provide and/or inform you about products and services you have purchased from us.
  • To provide, support, personalize, and develop our website, products, and services and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • If you provide your information in the context of an employment application or your employment, we will use your information to serve those purposes.
  • To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, mobile applications, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
  • For research, analysis, and business development, including to develop and improve our Website, products, and services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA or subsequently agreed to by you.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Champion assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Champion about our Consumers is among the assets transferred.

How We Share Personal Information

Champion may disclose your Personal Information to a third party for a business purpose, including to our service providers.

We share your personal information with the following categories of third parties:

  • Service providers.
  • Third parties with whom you direct us to share your personal information

Disclosures of Personal Information for a Business Purpose

In the preceding twelve (12) months, Champion has disclosed the following categories of personal information for a business purpose:

Category A: Identifiers.

Category B: California Customer Records personal information categories.

Category D: Commercial information.

Category F: Internet or other similar network activity.

Category G: Geolocation data.

We disclose your personal information for a business purpose to the following categories of third parties:

  • Service providers.
  • Third parties with whom you direct us to share your personal information
  • Affiliates

Sales of Personal Information

In the preceding twelve (12) months, Champion has not sold personal information.

Your Consumer Rights and Choices

The CCPA provides Consumers with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that Champion disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

  • The categories of Personal Information we collected about you.
  • The categories of sources for the Personal Information we collected about you.
  • Our business or commercial purpose for collecting or selling that Personal Information.
  • The categories of third parties with whom we share that Personal Information.
  • The specific pieces of Personal Information we collected about you.
  • If we disclosed your Personal Information for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that Champion delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete your Personal Information from our records, unless an exception applies.

In accordance with the CCPA, we may deny your deletion request under certain circumstances, and will inform you of the basis for the denial, which may include, but is not limited to, if retaining the information is necessary for us or our service provider(s) to:

  • Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

  • Calling us at 1-855-462-6852
  • Emailing us at CCPAprivacy@championhomes.com

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Other California Privacy Rights

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. Other than pursuant to your direction, we do not share your personal information with third parties for their marketing purposes. To request information relating to third parties with whom you directed us to share your personal information, please send an email to privacymanager@championhomes.com or write us at: Champion Home Builders, Attn: Privacy Team, 755 W. Big Beaver Road, Suite 1000, Troy, Michigan 48084.

Changes to Our CCPA Privacy Notice

Champion Homes reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the App and Website and update the notice's Effective Date above. Your continued use of our App or Website or interaction with us through other methods following the posting of changes and/or our directing you to the updated CCPA Privacy Notice constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this notice, the ways in which Champion Homes collects and uses your information described above and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 1-855-462-6852
Email: CCPAprivacy@championhomes.com
Postal Address:
ATTN: Privacy Team
Champion Home Builders, Inc.
755 W. Big Beaver Road, Suite 1000
Troy, Michigan 48084